N.O.R.E. and DJ EFN are the Drink Champs. In part one of this two part episode the guys sit down with record promoters Shampoo (Def Jam, Capitol, etc.), Sweetness (Atlantic, Conglomerate Entertainment, etc.) as well as producer Rated R. The group, joined by the Drink Champs family discuss working records, street teams, label execs, and dj’s abilities to break records and a lot more!